What is Fat Loss for Life?

Fat Loss for Life could change your life, if you let it, if you are willing to change, and ready to accept that the old approach is no longer working, and a new approach is needed.

How long have you been trying to build your dream body, to lose weight, feel amazing, feel in control of food and not have food control you, feel great about your who you are, look and feel athletic, be in a place where you exude confidence, and glow with energy? Months, years, 10 years, longer?

It’s time for change, and we can help…

What you can expect from Fat Loss for Life?

      • To lose the weight you’ve been trying to lose for years
      • To feel energised and alive EVERY day
      • To reveal an athletic and strong body
      • To love food and be in control of your eating habits
      • To be strong of body and mind
      • To find balance and sustainability with your diet
      • To know what to do long after Fat Loss for Life is over
      • To be educated along the way to sustain your results
      • To be confident with your body now, and in the future

Get the same life changing results the people below have...

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What happens during Fat Loss for Life?

During FLFL you will gain a deep understanding of what you need to do change, what you need to implement moving forwards, and how living a lean life looks and feels long term. It is important you understand that there is only so much of the work we can do for you. We can give you the tools to change, we can help inspire you to change, but only you can want it and put in the work required to change. We ARE NOT here to spoon feed you diet plans, please know that. We are here to show you the way, empower you to make these changes, inspire you to want to change, not just now, but long term, for life.

Throughout FLFL we work on identifying problem areas and how to alter those with tips and strategies, we’ll look to change your mind-set towards food and teach you all about sustainable dieting, and what training is required for your future success in a manageable and balanced way. 

Put simply, this isn’t a ‘plan’ that you might follow for 3-6 weeks while you feel motivated. FLFL is much more than that, it’s your future of eating, moving and thinking.

The 3 phases of Fat Loss for Life

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Fat Loss for Life works in 3 key phases. Month one, we get on it, motivation and the desire to change is high so we use that energy to create a diet plan, a recipe book for your personal likes and needs, design a weekly exercise schedule, work out some simple habit changes, and get cracking to initiate some rapid fat loss.

Phase 2 is then, for many, the most important phase. Phase 2, Mind Power, is where we learn how to have the many shifts that are needed in our mind-set to ensure we change long term. Many people will feel they don’t deserve success, or fear failure, or have problematic environments that they feel hold them back. Thus, the focus of phase 2 is all about a serious mind-set shift, looking to develop a healthy mind and health habits in our environment so we don’t lose focus, sabotage our results, or slip into our old ways. 

Phase 3 is then about sustainability and developing you as the athlete. Everyone has an inner athlete, and FLFL aims to peel it back and reveal it. Whether you see yourself as an athlete or not, it’s time to treat your body like one. Feeding yourself for performance, how to make the body work optimally, recovering from exercise effectively, advancing your body composition, and more. It’s also the job of Phase 3 to teach you how to continue your results long after FLFL, and to achieve great things with your body long term. 

What do others say?

Click here to see the magic of this program

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We'll make it as easy as possible

It’s important for this process to be as simple as possible, and with modern technology, the power of apps and the simplicity of Facebook and email, Fat Loss for Life will be super simple for you to get to grips with.

Throughout the 90 day program you’ll use the FLFL mobile phone tracking app that will help you measure your results and stay consistent. You’ll have a dedicated and supported Facebook page throughout all of the 3 phases, ending up in our final FLFL community after the 90 day program, so you’ll get support for life. And you’ll be enrolled in a 90 day fat loss journey via email that will educate, empower and inform you.

Please note: You’ll need access to an email account, Facebook and be able to download mobile phone apps to engage in this 90 day coaching program.

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What do you get with Fat Loss for Life?

  • A diet plan for your weight loss goals and needs (FLFL is also suitable for vegetarians, vegans and people with special dietary requirements)
  • Training plans for all 3 phases (you are given options to suit your goals and needs and taught how to exercise for your goals, feel free to also follow a training plan you already have from your coach or gym and to just follow the diet aspect of FLFL)
  • Weekly resources to explain what we are doing and why
  • Access to a private Facebook community where we chat daily throughout all 3 phases
  • Access to the FLFL mobile app so you can keep track of your results
  • Regular emails with education, inspiration and motivation
  • Access to Ben and his team 24/7 in the Facebook groups
  • Access to a tracking module so you can keep a track on your results
  • Access to recipes and ideas to keep things interesting and inspiring
  • Free digital copy of Ben’s book ‘The Nutrition Blueprint’
  • Free digital copy of Ben’s Cook book, ‘The BTN Cookbook’
  • Discount codes for use whilst on the programme with recommended products and companies

But, what about me?


The biggest question I get asked about Fat Loss for Life is “Is the program for me because I am X”.

The person asking this question might be a fussy eater and not be able to eat certain foods, or be a vegan, or a vegetarian, or not like fish, or be a shift worker, or a night worker, or not be into exercise that much, or have lots of work on and be too busy for the gym, or already be a member of a gym and can’t follow my exercise plans, or be….

It doesn’t matter. What you need to appreciate about Fat Loss for Life is there are no templates you must follow, no rules, no things you must do. I’m not trying to fit you into a mould, or say you need to do X, Y and X to change, because that’s ‘the plan’, ‘Ben Coomber’s plan’. There is no plan, as hard as that is to swallow for some. This program is here to give you tools, inspiration and guidance, it’s not a diet, it’s not a set plan, it’s a starting structure that I teach you to personalise and build for your individual needs, regardless of where you are going and why. Yes I’ll give you everything you will need to succeed, but it won’t be in some rigid structure of black and white, there will be a whole load of grey.

That’s why I get such incredible results with so many people from all walks of life, because I am here to optimise you, not fit you into a mould. I’ll teach you to be the best version of you, that’s it. That’s why we have contact every day for 90 days, because there is much to do, and much to experience, that’s why I know Fat Loss for Life can change your life.

Why you can trust this program will work for you?

So, you’ve got an idea of what Fat Loss for Life is, but you’re sitting on the fence, you’re not 100% sure yet if this will work for you and I get it, I do. How do you know this program will be different to all the others, why not just go back to the last diet you did where you lost a few pounds?

For this very reason I want to show you the trust others have put in me, and where my advice, help and work has got me over the years. Over my 11 years coaching people to better fitness, health and weight I’ve accumulated a lot of success and been recognised by some of the biggest health and fitness companies and magazines in the world, why?

Because what I do works. I have the UK’s #1 rated health and fitness podcast on iTunes (top 10 in the world), I speak at all the major UK health and fitness expos as a headline speaker, have worked with O2, Sky TV, Twinnings Tea and many UK universities, I have featured in all the major UK magazines, and I have accumulated over 150,000 followers across social media that trust in what I do and follow my work. 

Bodypower Daily Telegraph Fighters Only Fitcon iFit iTunes Mefitpro Men's Fitness Men's Health o2 SFN Sky Strength Matters Train Magazine Twinings

Why choose Fat Loss for Life?

I used to be a 16-stone obese man myself, so I know what it feels like and it was my journey to fit, healthy and empowered that led me to becoming a coach. I struggled to find the right information and was left defeated time and time again – then all of a sudden something ‘clicked’ and I lost 4 stone in just over 4 months, and I was hooked.

After my fast 4 stone weight loss I slowly lost another 1.5 stone reaching a lean 10.5 stone, I then went on over time to build an athletic and strong body and now sit at 13.5 stone, maintaining a healthy 12-14% body fat, and feel AWESOME every day. 

As a result of my life changing journey I wanted everyone else to feel as empowered as I did. I knew I could change other people’s lives, just like I did my own. Since then, lots of 1-2-1 coaching since 2006, online coaching since 2009, I have helped 100’s of people succeed in achieving their goals personally, and 1000’s more via my podcasts, blogs and videos. I now want to pass this information on to you, so you can get the same life changing results I and many others have had. Are you ready? 

What does Fat Loss for Life need from you?

All I ask for in this program is your commitment to change. Not for me, but for yourself because after all, this program is about YOU. I can give you all the tools in the world, the best diet, the best training program, the best support – but you must be willing and ready to accept change and to make the changes, not just for 4-6 weeks, but for life. This applies to your environment and your habits, which are currently not serving you in a positive way. Importantly, you will need to let go of the things that are currently holding you back. If you feel you can do that and be open to whatever this change brings about for you, then I can be your guide throughout this life altering journey. But I need you to trust me and this program. Join with no expectations with how it is going to work, but simply follow and believe in the process and it can work for you, if you let it.

Ready? Awesome, let’s do this

Work with me for 90 days (it’s actually 180 days because I look after you well after the 90 days), and let’s get you on the road to looking and feeling awesome. It’s just £49 per month or £147 paid up front, join the program below now, and let’s get started…